The design process for Studio Rosegarden, a retreat for women, started with research. We analyzed the target audience and the unique position of Studio Rosegarden. This helped us define the brand’s core values and create a visual identity that truly reflects the peaceful and inspiring atmosphere of the studio.

After the research phase, we began sketching and developing concepts. We explored different color palettes, typography, and imagery to create a design that feels natural, calming, and a little magical. The goal was to make the branding warm, inviting, and timeless.

Through several rounds of feedback and refinements, we finalized a clean and elegant visual identity with soft colors, organic textures, and subtle details. The logo was inspired by the idea of a ‘secret garden’—a symbol of inner growth and transformation.

Throughout the process, we worked closely with the founder of Studio Rosegarden to ensure that the branding was not only visually appealing but also practical and easy to apply across different platforms. Every detail, from image selection to typography, was carefully chosen to create a strong and recognizable brand.

The result is a visual identity that perfectly matches Studio Rosegarden’s vision: a peaceful sanctuary where women can slow down, reflect, and reconnect with themselves.