Rebranding
iCreate Magazine
The rebranding of iCreate Magazine was an important step forward that allows the magazine to evolve and better serve its target audience. The first step is research and analysis. The magazine’s existing design and target audience are reviewed to identify areas for improvement and the desired aesthetic for the new design. It’s crucial to consider the magazine’s brand identity and ensure that the new design aligns with it.
Once the research is complete, the next step is concept development. Based on the research and analysis, several design concepts are developed that align with the magazine’s brand identity and target audience. These concepts are presented to the editorial team for feedback and approval.
The third step is defining the design direction, which involves determining the typography, color palette, and image treatment for the magazine. The design direction should be guided by the approved concept and align with the magazine’s brand identity.
The fourth step is layout design, which involves creating detailed layouts for the magazine’s cover, contents page, and article spreads. This involves selecting and placing images, typography, and graphic elements to create a visually appealing and readable design.
Finally, the redesign process involves refinement and finalization. This involves making any necessary tweaks to the design to ensure that it meets the approved concept and design direction. The final design should be visually appealing, functional, and on-brand.