For the expansion of Historisch Nieuwsblad Actueel, I developed a new visual identity that reinforces its core message: to understand the present, start with the past. Actueel offers online articles and newsletters that use historical context to make sense of current events. The challenge: give this content a distinct visual character while staying connected to the parent brand.

The identity revolves around a double exposure effect: blending a modern silhouette with a historical image. This creates a literal and symbolic fusion of past and present. The technique isn’t just visually striking—it’s conceptually meaningful:

• It symbolizes how history continues to shape our world today.
• It adds visual depth and layers of meaning.
• It stands out from traditional imagery used in historical media.

A distinctive and layered visual identity that speaks to the essence of Historisch Nieuwsblad Actueel. The visuals are bold and attention-grabbing, while also communicating the publication’s mission: helping readers make sense of today by understanding yesterday. The design stays true to the core brand while allowing Actueel to establish its own unique voice.